Agriculture & food
Genomics can lead to better quality foodstuffs. What's more, genomics research can contribute towards a personalised diet, leading to a healthier lifestyle. But are these promises not too rash, considering the complex relationship between food and health? And what if the knowledge and opportunities are available, but consumers refuse to follow the lifestyle that is good for them; should they then be held personally responsible for the consequences?
Current projects
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Designing 'Good food'
What norms are important in designing nutrigenomics-products?
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Challenges and hurdles in genomics-based innovation
How do external social factors influence the use of genomics in the food industry?
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Public voices in plant genomics
How can experts in society pose their ideas about the future direction of plant genomics research?
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Bridging the gap
How can Open Source biotechnology better meet the needs of consumers?
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What consumers want
Exploiting a priori knowledge in product development to better address consumer needs
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The 10/90 gap
How can genomics research funds be divided more fairly?
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Ethics of nutrigenomics
How can consumers be convinced to eat healthy food based on knowledge gained from nutrigenomics?
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Genomics for the poor?
Agricultural genomics for global food security is promising, but how and will this address those who need it most?
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Equal sharing
How can the benefits of plant genetic sources be shared more equally?
Completed projects
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Public perceptions of food genomics
How can new technologies and products from the field of food genomics be best presented to the public?
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Plant genomics and the food chain approach
How can genomics be used in the food chain to accommodate consumer preferences and concerns?